BBA is an undergraduate degree offering foundational knowledge in business management, marketing, finance, and entrepreneurship.

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.


The Bachelor of Business Administration (BBA) is an undergraduate degree program that provides a fundamental education in business and management principles. The program often allows students to specialize in diverse areas like finance, international business, real estate, computer information systems, or accounting. It typically includes courses in business theory, practices, and law, thus giving students a broad understanding of the business world. Through a BBA program, students can gain practical experience in their chosen fields, engage in critical analysis of business situations, and acquire knowledge about global business trends.

BBA students are exposed to a variety of core business disciplines, which enables them to gain proficiency in various areas, including leadership and teamwork skills, organizational behavior, and business strategy. The program also fosters entrepreneurial skills, enabling students to start their own businesses if they choose to do so. Additionally, the skills learned in a BBA program, such as decision-making, problem-solving, and analytical thinking, are invaluable in any workplace setting. Overall, the BBA program aims to prepare students for effective and responsible roles in management.

Career Opportunities

Bachelor of Business Administration (BBA) graduates have an array of career opportunities in multiple sectors. They can work in roles such as marketing managers, human resource specialists, or business consultants in corporate firms. Opportunities also abound in the finance sector where they can serve as financial analysts, investment advisors, or in managerial positions in banking. With their understanding of business operations, they can also excel in supply chain and logistics. Moreover, the BBA program equips students with entrepreneurial skills, paving the way for them to start their own ventures. Further education, such as an MBA, can further expand their career opportunities.

Program Learning Outcomes

The Bachelor of Business Administration (BBA) program aims to produce graduates with a solid understanding of business and management principles. By the completion of the program, students should be proficient in areas such as marketing, human resources, finance, and operations management. They should be equipped with analytical and strategic thinking abilities to solve business-related problems and make sound decisions. The program fosters communication and leadership skills, preparing students for team and project management roles. BBA graduates should also exhibit ethical understanding and social responsibility in their business dealings. Lastly, the program encourages entrepreneurial thinking, enabling students to initiate and manage business ventures.

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