The Bachelor of Business Administration (BBA) is an undergraduate degree program that provides a fundamental education in business and management principles. The program often allows students to specialize in diverse areas like finance, international business, real estate, computer information systems, or accounting. It typically includes courses in business theory, practices, and law, thus giving students a broad understanding of the business world. Through a BBA program, students can gain practical experience in their chosen fields, engage in critical analysis of business situations, and acquire knowledge about global business trends.

BBA students are exposed to a variety of core business disciplines, which enables them to gain proficiency in various areas, including leadership and teamwork skills, organizational behavior, and business strategy. The program also fosters entrepreneurial skills, enabling students to start their own businesses if they choose to do so. Additionally, the skills learned in a BBA program, such as decision-making, problem-solving, and analytical thinking, are invaluable in any workplace setting. Overall, the BBA program aims to prepare students for effective and responsible roles in management.